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Meet the Team

Out-of-the box thinking for out-of-the ordinary meetings.

Cape Rey Sales & Events Team

No two meetings should be alike, and at Carlsbad’s only AAA Four Diamond destination we feature a variety of customizable meeting spaces, team building activities and locally-inspired custom catering options. From corporate conferences to intimate retreats, our experienced and talented team of experts are here to ensure your meeting not only goes to plan, but exceeds even the CEO’s expectations. Our team can’t wait to meet your team!

Rob Stirling, director of sales and marketing at Cape Rey Carlsbad Beach, A Hilton Resort and Spa

Rob Stirling

Director of Sales & Marketing 

Heading the Cape Rey Team since 2015, Rob has an extensive background in hospitality and has been involved with several high profile hotel development projects across the country. Being incredibly active, Rob shares passion for soccer, exercising, and traveling with his family.

Marcus LaRose, National Sales Manager at Cape Rey Carlsbad

Marcus LaRose

National Sales Manager

Joining the team in April 2015, Marcus manages sports markets and group business originating from the southern states, the Carolinas to New Mexico. When he’s not on property? You can find him jogging up the 101, attending concerts or strolling around town with his two year old daughter.

Jacie Urdahl, National Sales Manager at Cape Rey Carlsbad Beach

Jacie Urdahl

National Sales Manager

Joining the Cape Rey Team in October 2019, Jacie oversees the Western region and parts of Southern California. She brings over 11 years of hospitality experience from across the Southern California area. As a So-Cal native, she enjoys taking in the beautiful weather while enjoying a multitude of outdoor activities and sports alongside her husband.
Betty Alvarado, Director of Events at Cape Rey Carlsbad

Betty Alvarado

Director of Events

Betty joined Cape Rey in 2014 and oversees the events department which consists of Social Catering, Corporate Catering and Conferences. With over 30 years of experience in hospitality, Betty has worked at properties in her home state of Hawaii, Arizona and Southern California. She loves to travel with her husband and two children.

Merlot Thor, Event Planning Manager at Cape Rey Carlsbad

Merlot Thor

Event Planning Manager

Merlot joined Cape Rey in July of 2017 with a background in managing weddings, catering and conference services for Omni La Costa and independent venues around San Diego. When she's not organizing events at Cape Rey, she loves to travel and experience new cuisines. Earlier this year Merlot and her husband welcomed a baby girl to their growing family.

Colleen Cosenza, Event Sales Manager at Cape Rey Carlsbad

Colleen Cosenza

Event Sales Manager

Since March 2017, Colleen manages small corporate meetings with under 30 attendees and groups with less
than 10 guestrooms at Cape Rey. When Colleen isn’t on property, you can find her at the beach surfing or relaxing. She loves taking weekend trips with her husband to Baja California, Mexico.

Karla Cote, Social Event Sales Manager

Karla Cote

Social Event Sales Manager

Specializing in making wedding day dreams come true, Karla has over ten years of experience in social event catering and planning, having worked in resorts in both Irvine and La Jolla CA, before joining Cape Rey Carlsbad Beach. Her customer-centric passion for excellence shines through in every detail, according to the many, many happy brides she has served over the years. Her own beautiful wedding took place here at Cape Rey this past August, 2021.

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